1. I think the target audience are children.
2. I think that the clip is trying to tell the audience to use CFL bulbs instead of incandescent bulbs as using CFL bulbs will help to save energy and to off any lights which are not in use.
3. I think that this clip is effective as it uses animation to make it interesting and attractive so that many children will like this clip
4. I think that it could be more detailed by giving more tips on how to save energy and explaining how could you benefit from saving more energy.
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